From Prototype to Dancefloor: Innovation Lessons from 300+ Festival Tests
Conference
From Prototype to Dancefloor: Innovation Lessons from 300+ Festival Tests
Speakers: Esmee Bouwmeister (Sustainability Manager, DGTL), Leonore van den Ende (Researcher, Vrije Universiteit), Lina Tsegaye (Founder & Social Entrepreneur, Sustained Collective)
Moderator: Elisha Weeber (Project Lead, Innofest)
What happens when the experimental spirit of electronic music culture collides with the fast-moving world of startup innovation? And what can we learn from over 320 prototypes tested in the real-world intensity of music festivals?
This dynamic panel explores the intersection of creativity, technology, sustainability, and entrepreneurship — drawing from the hands-on experience of Innofest, and the lived realities of startup founders, researchers, festival organizers, and investors.
Together, we’ll unpack:
Which innovations failed — and why?
What worked and scaled beyond the festival field?
How can nightlife and music culture benefit from startup-style rapid prototyping?
What can entrepreneurs learn from the open, iterative ethos of festivals?
And how can festivals accelerate circular and climate-positive innovation?
Combining data-driven insights with on-the-ground stories, this session reveals what it really takes to survive the “festival stress test” — and how the dancefloor can become a laboratory for the future.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Related Events
Sound on a Budget: Make Any Space Sound Right
Selim Erdil (Founder and Principal Designer, S.E.S.)
How Do Labels Stay Sharp and Relevant Longterm?
Tom Nieuweboer (Managing Director, !K7), Chris Goss (CEO & CoFounder, Hospital Records Limited)
Armada Music Presents: Armin van Buuren, Hannah Laing & Joris Voorn on Defying Genre Boundaries
Armin van Buuren (Artist), Hannah Laing (Artist), Joris Voorn (Artist)
Creativity in a Polarised World - presented by Emergency Exit
Dušan Kovačević (EXIT), Artur Mendes (Boom) Àgata Tantinya Vidal (La Fura dels Baus)
Drama Club x Zerothree
AVIRA, Deeparture, Ginchy, Hollt, Huminal, Laura van Dam, Leena Punks, Nathassia, P.O.U, Thysma
Demolition XXVIII
Joseph Capriati (Artist), DJ Minx (Artist), Louisahhh (Artist), Coco Cole (Artist), Dave Clarke (Artist), Monique Dardenne (Artist)
The Discovery Gap | Beyond Data: Building Artists, Taste, and Communities That Last
Sam Mobarek (Head of Major Recordings, Warner Records), Andy Daniell (Director of Music, Defected Records), Iain Watt (Founder, Attention Management), Andreea Florica (Head of Marketing, Weeztix)
Signals & Bets: Investor Perspectives On Funding The Future
Ankur (VP Corporate Development, Splice), Lucas Cantor (MindSet Ventures), Michael Rohde Böwadt (CEO, SoundInvest), Sofia Anagalada
Your Name, Your Fame: Trademark Law for the Music Industry
Mirjam Mollema (deMerkplaats)
KI/KI, HAAi & BASHKKA | Breaking the Feedback Loop: Redefining Success and Identity as a Woman in Electronic Music
KI/KI, HAAi & BASHKKA (DJs & Producers)