Focus... (Aftermath, US) | Your favourite producer’s favourite producer
Conference
Line-up
Focus... (Aftermath, US) | Your favourite producer’s favourite producer
Speaker: Focus... (Artist)
Moderator: Thomas Heerma van Voss
For more than a quarter of a century five-time Grammy Award winner and multi-platinum music producer Bernard ‘Focus…’ Edwards Jr., son of Chic’s legendary bassist and founding member Bernard Edwards, has taken the lead behind the boards for ground-breaking and generational artists including Kendrick Lamar, Beyoncé, Anderson .Paak, Eminem and many others. Since 2001 he works closely with production icon Dr. Dre, and he has been a key contributor to the sound, production, and team at Dr. Dre’s record label Aftermath Entertainment since. As official staff producer Focus… worked side by side with Dr. Dre to help craft Dr. Dre’s most recent solo album Compton and guide the artist roster at the legendary Aftermath label in their musical development. In his keynote Q&A Focus… will share his most valuable stories and the unique insight he gained after decades of working with music’s top talent - on topics such as artist career development, collaborating and co-creating the most impactful sounds, and the evolution of music production and the creative process in a fast-paced digital world.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Related Events
Business meeting hub
Gardenroom at Andaz hotel
Artists, AI and the $6.8 Trillion Wellness Opportunity
ANNA (DJ), Marina Guz (CCO, Endel), Tom Middleton (Director, Music and Neuroscience)
Doing Business in the MENA Region
Celine Hitti (Believe), Edwin Harb (MDLBEAST Records), Georges Bou Saleh (Toka Musik), Nezar Kadhem (Soundscapes), Yasmine Rasool
A Deep Dive into Kompakt’s Winning Formula
Michael Mayer (Owner, Kompakt), Lorne Padman
The Calm Before The Storm: MIDiA’s Mark Mulligan on the Future of Music
Mark Mulligan (Founder & Managing Director, MIDiA Research)
Culture & Ownership: How To Build Your Own Heritage
Vanity Roxane (Founder, Vanity Roxane & TheFemDem), Lara Jade (Founder, Pretty Girls Like Trap Music), Joan Biekman (Grant Consultant, Urban Chicks With Brains)
The Global IP Debate: Who Owns What, and What Is It Worth?
Kavita Varu (New Media Law, Lawyer), Bindu De Knock (CrossLink Legal), Akinyemi Ayinoluwa (AMELIA SONGS LIMITED), Virginie Berger (AI Expert)
INS Land presents: Next-Gen Asia - Architecting The Future of Entertainment Ecosystems
Inside the evolution of music, nightlife & youth culture — and how to succeed in it.
AI as Creative Partner: Finding Balance in Electronic Music
by BumaStemra | Eelke Kleijn (Artist), Portrait XO (Artist), Sundar Sundar Arvind (Mozart AI), Michiel Laan (COO, BumaStemra), Terry Tyldesley
Drama Club x Zerothree
AVIRA, Deeparture, Ginchy, Hollt, Huminal, Laura van Dam, Leena Punks, Nathassia, P.O.U, Thysma