Business Interview with Tomorrowland Brasil's Mario Sergio
Conference
Business Interview with Tomorrowland Brasil's Mario Sergio
Speaker: Mario Sergio Albuquerque (Festival Director, Tomorrowland Brasil | Co-founder, ARCA)
Moderator: Renske van Kollenburg
Mario Sergio Albuquerque will share insights on Tomorrowland’s expansion overseas, its success in Brasil and more. As Festival Director of Tomorrowland Brasil and co-founder of São Paulo’s ARCA, as well as clubs Laroc and AME, he brings over two decades of experience shaping Brasil’s electronic music scene.
ADE Pro Program
View VenueADE Pro Program
View VenueConference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Related Events

Ask Me Anything: Marketing with Bina Fronda
Bina Fronda (VP Marketing, Ultra Records), Gary Smith

Future Ready: Why Ecosystems Matter for Music Tech’s Future
Thijs (Music NL), Femke Vandenberg (University of Groningen), Maarten Walraven (Musicx)

How to Build a Soundsystem with Femme Bass Mafia
Jennifer Schellenberg (Femme Bass Mafia), Lilia Van Beukering (Femme Bass Mafia)

What’s Next for Circular Festivals? - presented by GDCF
Afke van Rijn (Ministry of Infrastructure and Water Management), Ridder Haspels (Chasing the Hihat), Chris Johnson (Shambala), Laura van de Voort (Green Events)

L-Acoustics DJ: Spatial Audio Controller for DJs - Introductory Product Demo

ADE Green Keynote: Embrace the Chaos
Prof. Dr. Ir. Jan Rotmans

Meet the Media
Elizabeth Crisante (Chief Commercial Officer, Billboard), Thomas Smith (Editor, Billboard), Rida Naser (Director, Music Programming, Sirius XM), Iain McGoldrick (DJ Mag), & more speakers

State of the Live Industry
Steven Braines (Global Head of Events, DEFECTED), Jen Cardini (Artist), Dede Flemming (Founder, The Do LaB), & more speakers

Cross-Sector Partnerships for Change - presented by Into the Great Wide Open
Jannet de Jong (BAM Infra), Arash Aazami (Synergy), Daan Stigter (Into The Great Wide Open), Christiaan Elings (Circular Festivals)

AI in Arts & Culture
Laser 3.14 (Street Poet), Bastiaan Woudt (Artist), Merel van Helsdingen (Founder & Managing Director, Nxt Museum), Dave Clarke


