Building your Artist Brand
Conference
Building your Artist Brand
Speakers: Celis Jansen (Head of Branding, Sony Music), Joeri Worm (Head of Branding, Sony Music)
Level: Foundation
Your music speaks for itself, but your brand tells the world who you are. A strong artist brand helps you stand out, connect with your audience and build a career that lasts. From visuals to messaging to how you show up on and off stage, branding shapes how people experience your music.
After last year’s full house session, Celis and Joeri (Head of Branding, Sony Music) are back at ADE with fresh insights and energy to tell you all about how to build your own artist brand! Expect inspiring real-world artist cases, hands-on guidance for developing artists on where to start and practical tips to shape a brand that lasts. Whether you are an emerging talent or simply curious about the power of branding in music, this session will give you the tools and inspiration to take your vision to the next level.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
The full conference program has been announced! Check out the program here!
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 21: 14:00 to 20:00
Wednesday October 22: 08:30 to 20:00
Thursday October 23: 09:00 to 20:00
Friday October 24: 09:00 to 20:00
Saturday October 25: 10:00 to 20:00
Sunday October 26: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
Stromma - Pier 6 | Central Station
Address: Damrak 16, 1012 LH Amsterdam
Tuesday October 21: 10:00 to 22:00
Wednesday October 22: 09:00 to 22:00
Thursday October 23: 09:00 to 22:00
Friday October 24: 09:00 to 22:00
Saturday October 25: 09:00 to 22:00
Sunday October 26: CLOSED
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam at the central train station.
NOTE
Please be aware that your e-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.
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