Beyond the Dance Floor | The Power of Diversification and The Story Behind Sasha and Leonardo da Vinci
Conference
Line-up
Beyond the Dance Floor | The Power of Diversification and The Story Behind Sasha and Leonardo da Vinci
Speakers: Sasha (Artist), Simon Shackleton (Artist)
It has never been harder to make a living by being a musician, making the idea of diversifying into other possible sources of revenue ever more attractive. Expanding your creative boundaries is one possibility, with Sasha scoring an immersive art exhibition about Leonardo Di Vinci. Alternatively there are artists who design clothes and cosmetics, run booking agencies and even launch sub-labels based around a variety of different genres. There are myriad possibilities for any creative, motivated person, but how do you juggle your primary responsibilities to your fans and your music with the need to pursue other interests in order to guarantee your income now and in the future?
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form.
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.
Related Events

COLORS Keynote with Kosta Elchev | Music x Brands
Kosta Elchev (Founder, COLORSxSTUDIOS)

UnitedMasters | Essential Insider Knowledge | Helping artists Earn Beyond Streaming
Linnea Sandberg (VP of Corporate Development, UnitedMasters Inc)

Meet the Event Organisers and Promoters
Gasper Sovdat (CEO, Butik Festival), Saša Vujasinović (Program Curation, Butik Festival), Tudor Costinaș (Head of Marketing, Electric Castle), Jeroen Fontein, (Managing Director, Audio Obscura), Joe Gordon (CEO & Founder, Lab 54), Audrey Sttifle (Head of Partnerships, Lab 54), Bianca Iulia Simion (Communications Manager, Club Guest House), Rens van Nellestijn (50 Hertz), Mitch de Klein (50 Hertz), Ignacia Muñoz (Vice President, IME Link), Patrick Kimber (IME Link)

Rewire Workshop: Changing the Way You Think About Creativity and AI
Kosta Elchev (Founder, COLORSxSTUDIOS), Daouda Leonard (Founder, CreateSafe)

Music Videos: Where Image, Sound & Culture Collide
Speakers TBA

Doing Business in the MENA Region
Edwin Harb (Senior Label Manager, MDLBEAST Records), Georges Bousaleh (Andre Soueid Manager, Toka Music)

Meet the Professionals from Brazil, Africa and Middle East
Adam Graca (SoHo Garden Dubai), Akinyemi Ayinoluwa (Managing Partner, Amelia Songs Limited), Kofoworola Eze (Entertainment Lawyer), Tiwa Adegbuyi, Dare Balogun, Lucca Delanieze (Cofounder, BOMA), Mit Ammar (BOMA)

Meet the Media
Mark Pickup (Managing Director, Mixmag), Eduardo Garcia Morales (MixMag), Iain McGoldrick (Head of Business Development, DJ Mag), Ronin van de Donk (SLAM!), Thomas Frost (Co-founder, Crack Magazine), Dayane Leanddro (DJ Sound Mag Brazil), Clint Breithaupt (Program, Manager Pure Ibiza), Antoine Baduel (CEO, Radio FG), Enrico Lionello (CEO, EnjoyMedia), Cristiana Elli ( EnjoyMedia)

Music as Medicine: Artists, AI & the $6.8T Wellness Revolution
Tom Middleton (Director of Music and Neuroscience), Marina Guz

IAEL | Masterclass International Association of Entertainment Lawyers
Speakers TBA