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Brainstorm: How Can the Dutch Music Community Help Address the Climate Crisis?

ADE Green - Frederike Berendsen (Singer, Songwriter, FRÉ), Matthea de Jong (Director, Tolhuistuin), Mitchell Van Dooijeweerd (Sustainability Manager, Revolution Foundation), Fay Milton (Music Declares Emergency)


Traditionally, festivals and pop venues have been the place for progressive ideas and ideals, and thus have been an essential factor in social change throughout history. What is the music industry's role in the climate crisis? In what ways can festivals, venues and artists engage audiences on this issue in 2023?

Are you a festival organiser, artist, label manager or creative from the music industry in The Netherlands and up for some real change? Join this brainstorm together with Mitchell van Dooijeweerd (DGTL) and Frederike Berendsen (Music Declares Emergency NL), moderated by Matthea de Jong (We Are Warming Up).

The climate crisis is here and now. Consequences are already being felt and will get worse in the future, but they are also partly avertable. An increasing number of artists is speaking out against climate change: Billie Eilish is organising a climate event, Coldplay is touring carbon-neutral, and in the Netherlands too, more and more key players are dedicating themselves to change. But how? What are the challenges? What role can, and should, we play?

Now that we are experiencing the effects of climate change, it's time for a big brainstorm. Let's find out together: how can we use our platforms to engage the audience in the biggest challenge of our generation?

This brainstorm is initiated by Warming Up & Music Declares Emergency and supported by ADE Green.


Join us!

Are you a festival organiser, artist, label manager or creative from the music industry in The Netherlands and up for some real change? Join this brainstorm in the Dutch language: sign up here.


You need an ADE Green Pass or ADE Pro Pass and to access the brainstorm room. This brainstorm is scheduled before the ADE Green Conference together with some other closed industry meetings in the morning.


About Warming Up

Warming Up is a project in collaboration with Impact Makers to involve more people in the climate issue through media and art.

About Music Declares Emergency

Music Declares Emergency is a group of artists, music industry professionals and organisations that stand together to declare a climate and ecological emergency and call for an immediate governmental response to protect all life on Earth. We believe in the power of music to promote the cultural change needed to create a better future.

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The locations will be at Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

We are still adding conference events to our line-up as we speak. The final drop will be a couple weeks prior to this year's ADE.

As we are still releasing the full program, the times will be confirmed a couple of weeks prior to this year's ADE.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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