Dyson

Dyson

Dyson brings its world-class technology into Amsterdam’s vibrant music scene this year during ADE, offering a high-quality, captivating audio experience for visitors. With over 30 years of working on innovation, Dyson has been at the forefront of integrating cutting-edge technology, and now pushes the boundaries of sound quality.

Dyson brings innovation to ADE with its new 'Future of Sound'

Dyson’s dedication to merging function with form aligns perfectly with the innovative spirit of the electronic music community. At ADE 2024, Dyson unveils its latest innovation — the OnTrac headphones. Music professionals and enthusiasts are invited to experience Dyson’s first audio-only headset at special demo events on ADE Friday and Saturday. Enjoy free stylings (with the Dyson Airwrap and Airstrait), exclusive DJ workshops, food, and drinks while discovering various OnTrac configurations. Immerse yourself in Dyson’s leading sound technology and get pampered while doing so.

For over three decades, Dyson has been at the forefront of technological innovation, initially focusing on powerful motors for vacuum cleaners. Recognising that these motors generated significant noise, Dyson invested heavily in research to minimise it, mastering the control of sound waves, frequencies, and attenuations. This relentless pursuit has led Dyson to refine not only performance but also to achieve pure, world-class sound quality, and above all, to leave unwanted noises out.

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Experience Dyson OnTrac

For those eager to discover the latest development in audio technology, visit the Dyson Store at Koningsplein 21 on ADE Friday and Saturday. Experience the OnTrac headphones firsthand, explore their various configurations, and see just how far sound quality can go. On top of that, you can combine the launch celebration with your preparations for the night, as Dyson offers free stylings with its advanced haircare products, DJ mixes, and a selection of drinks and snacks.

Definite program will follow later.

Address
Dyson Store
Koningsplein 12
1017 BB Amsterdam

Opening hours