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The Rough Guide through ADE Pro 2020's Tech Topics

Tuesday, 20 October 2020
The tech-focused side of this years' program is brought to you by our tech and innovation partner, See Tickets. This will be the fourth consecutive year that ADE has teamed up with See Tickets (formerly known as Paylogic) in order to highlight innovators, pioneers and thought leaders from the technology industry.

With over 20 years of experience in the tech, music and entertainment sectors, See Tickets is the perfect partner to guide you through the most exciting tech-related items and personalities. And this year, ADE and See Tickets are once again featuring a selection of emerging technologies, as well as showcasing the pioneering work of some of the brightest minds of our generation.


Check out the following items recommended by See Tickets:

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The future of Merchandising and Fan Engagement

Friday, October 23rd

Speakers: Aly Gillani (bandcamp) // Alex Drewniak // Maru Asmellash (The New Originals) // Sean Hill (UTA)


A revolution is coming in how fans show their allegiance and what they wear to show that tribal identity. While it is clear that personalisation and unique designs will form the core of the next wave of merchandise products, the future of artist/fan relationships seems to be one of increasing intimacy and personalisation, powered by highly reactive and flexible manufacturing processes. How close can an artist get to his or her fans in order to leverage the enormous possibilities offered by such levels of customisation, and what does that mean to record labels and their artists, the merchandising industry and streaming platforms?

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The future of Merchandising and Fan Engagement

Friday, October 23rd

Speakers: Aly Gillani (bandcamp) // Alex Drewniak // Maru Asmellash (The New Originals) // Sean Hill (UTA)


A revolution is coming in how fans show their allegiance and what they wear to show that tribal identity. While it is clear that personalisation and unique designs will form the core of the next wave of merchandise products, the future of artist/fan relationships seems to be one of increasing intimacy and personalisation, powered by highly reactive and flexible manufacturing processes. How close can an artist get to his or her fans in order to leverage the enormous possibilities offered by such levels of customisation, and what does that mean to record labels and their artists, the merchandising industry and streaming platforms?

Find out more
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Game on – Video Game Music in 2020 and Beyond

Friday, October 23rd

Speakers: Ted Kocker (Playstation) // Raphaella Lima (EA Games) // Eric Kalver (Activision) // Jake Versluijs (Position Music) // Emily Weber (Position Music)

Presented by Buma Music in Motion, the platform for the innovative use of music in games, film, television and advertising

Music and video games have been best friends since the classic 8-bit chip soundtracks of the 1980s, through the needle drop playlists of Grand Theft Auto in the late 90s, and into the present day, where gaming end-users can do anything from programming their own playlists in games such as Roblox, through to listening to original adaptive scores recorded by orchestras in studios that even large feature films can no longer afford to use.

What opportunities exist, both for AAA+ games in terms of placement of music as well as scoring, through to the growing crowd-funded independent gaming sector? Do you need to learn how to use games engines such as Unity to be a games composer? Is production music used in the sector at all and which gaming music supervisors are curating the huge sports games playlists? And where does score end and sound design begin? This panel will unpack the landscape of music and games through the pandemic and into 2021, and lay out pathways that emerging rights holders and composers can follow to gain a seat at visual media’s most dynamic, fast-moving and exciting sector.

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Game on – Video Game Music in 2020 and Beyond

Friday, October 23rd

Speakers: Ted Kocker (Playstation) // Raphaella Lima (EA Games) // Eric Kalver (Activision) // Jake Versluijs (Position Music) // Emily Weber (Position Music)

Presented by Buma Music in Motion, the platform for the innovative use of music in games, film, television and advertising

Music and video games have been best friends since the classic 8-bit chip soundtracks of the 1980s, through the needle drop playlists of Grand Theft Auto in the late 90s, and into the present day, where gaming end-users can do anything from programming their own playlists in games such as Roblox, through to listening to original adaptive scores recorded by orchestras in studios that even large feature films can no longer afford to use.

What opportunities exist, both for AAA+ games in terms of placement of music as well as scoring, through to the growing crowd-funded independent gaming sector? Do you need to learn how to use games engines such as Unity to be a games composer? Is production music used in the sector at all and which gaming music supervisors are curating the huge sports games playlists? And where does score end and sound design begin? This panel will unpack the landscape of music and games through the pandemic and into 2021, and lay out pathways that emerging rights holders and composers can follow to gain a seat at visual media’s most dynamic, fast-moving and exciting sector.

Find out more
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How Music Marketing Needs to Adapt in a Pandemic

Friday, October 23rd

Speakers: Charles Kirby-Welch (Kartel) // Michael Aneto (SAI) // Cleo Thompson (UTA) // José Woldering // Claudia de Wolff (VEVO, GB)

In a keynote talk live from the Felix Meritis, Jason Fulton, founder of people-centric insights and strategy agency This Memento, will be tackling the biggest issue of 2020 and beyond: how to cope with, and how best to adapt to, the post-pandemic business world. "Business has to change. Not everyone will embrace that – but what if you did?,” Fulton asks. After speaking to young consumers and business leaders, he arrives at ADE Pro with key lessons for how the music industry can meaningfully address these turbulent times. "It's about driving transformation, and how soul-searching and strategy can work together for business in times of crisis," he adds. Over the last 11 years, This Memento has worked with global brands such as Nike, Converse, Sonos, Rihanna’s FENTY, Huawei and Carhartt Workwear.

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How Music Marketing Needs to Adapt in a Pandemic

Friday, October 23rd

Speakers: Charles Kirby-Welch (Kartel) // Michael Aneto (SAI) // Cleo Thompson (UTA) // José Woldering // Claudia de Wolff (VEVO, GB)

In a keynote talk live from the Felix Meritis, Jason Fulton, founder of people-centric insights and strategy agency This Memento, will be tackling the biggest issue of 2020 and beyond: how to cope with, and how best to adapt to, the post-pandemic business world. "Business has to change. Not everyone will embrace that – but what if you did?,” Fulton asks. After speaking to young consumers and business leaders, he arrives at ADE Pro with key lessons for how the music industry can meaningfully address these turbulent times. "It's about driving transformation, and how soul-searching and strategy can work together for business in times of crisis," he adds. Over the last 11 years, This Memento has worked with global brands such as Nike, Converse, Sonos, Rihanna’s FENTY, Huawei and Carhartt Workwear.

Find out more
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The Innovative Force behind Triller

Friday, October 23rd

Speakers: Joe Lyske (MXX, GB)

With nearly 300 million downloads, Triller is currently one of the fastest growing entertainment platforms. Closing in on well-known names such as Pinterest and Twitter in terms of users, this US-based social video community has become a serious online force. How does the popular mobile application stand out in the hugely competitive social media environment? And what is the unique value proposition that has proven so successful amongst its dynamic target audience?

During an exclusive conversation with Dr. Joe Lyske, the CTO of Triller, we will take a deep dive into the thrilling world of social media. After competing in our ‘Companies to Watch’ competition with his former company MXX back in 2018, a lot has changed for Dr. Joe Lyske. We’re curious about what happened in these two years. But most of all, we’re curious about how he sees the future.

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The Innovative Force behind Triller

Friday, October 23rd

Speakers: Joe Lyske (MXX, GB)

With nearly 300 million downloads, Triller is currently one of the fastest growing entertainment platforms. Closing in on well-known names such as Pinterest and Twitter in terms of users, this US-based social video community has become a serious online force. How does the popular mobile application stand out in the hugely competitive social media environment? And what is the unique value proposition that has proven so successful amongst its dynamic target audience?

During an exclusive conversation with Dr. Joe Lyske, the CTO of Triller, we will take a deep dive into the thrilling world of social media. After competing in our ‘Companies to Watch’ competition with his former company MXX back in 2018, a lot has changed for Dr. Joe Lyske. We’re curious about what happened in these two years. But most of all, we’re curious about how he sees the future.

Find out more
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