Apply for Incepted: ADE Lab's collaborative bootcamp returns 〰️

Tuesday, 26 August 2025
Last year, 12 ADE Lab creators made an EP in just four days. This year, ADE Incepted returns for round two; a writer’s camp reimagined, where 12 Lab Pass holders team up on a collaborative project to be released on Sony Music. Guided by experts from Sony Music and SAE Institute Amsterdam, the bootcamp runs across four days and wraps up with a showcase at Felix Meritis on ADE Saturday, in front of mentors, industry professionals, and new peers. This is your chance to apply!
Open Call

ADE Lab is taking your music from inception to release

Open call

Following the announcement of ADE Lab's four courses, and the move to ADE Lab Village, we're now calling upon everyone ready to boost their music career. All you need is the four-day ADE Lab Pass and the availability to join the full program in Amsterdam.


Curious to hear what came out of last year’s edition? Listen back to the 2024 ADE Incepted EP titled 'FRAGMENTS', here.

Let's shape the industry together

Across four days, producers, performers, visual artists, and industry minds will work side by side on every part of the process: sound, artwork, branding, publishing, and release strategy. Producers and Performing Artists will co-create the music, Visual Artists will work on artwork/visuals, Industry participants will work on the listening session and preparing the logistics of the EP’s release.

This bootcamp is ideal for emerging music talent. Some experience in one of the four fields is all you need to join ADE Lab Incepted. After all, the pros of the future are made at ADE Lab. 〰️

ADE Lab is taking your music from inception to release

Open call

Following the announcement of ADE Lab's four courses, and the move to ADE Lab Village, we're now calling upon everyone ready to boost their music career. All you need is the four-day ADE Lab Pass and the availability to join the full program in Amsterdam.


Curious to hear what came out of last year’s edition? Listen back to the 2024 ADE Incepted EP titled 'FRAGMENTS', here.

Let's shape the industry together

Across four days, producers, performers, visual artists, and industry minds will work side by side on every part of the process: sound, artwork, branding, publishing, and release strategy. Producers and Performing Artists will co-create the music, Visual Artists will work on artwork/visuals, Industry participants will work on the listening session and preparing the logistics of the EP’s release.

This bootcamp is ideal for emerging music talent. Some experience in one of the four fields is all you need to join ADE Lab Incepted. After all, the pros of the future are made at ADE Lab. 〰️

From dream to release in just four days; create an EP on Sony Music with peers. Apply now!

Applications are now open, so make sure to apply before Tuesday 16 September. Selected participants will be notified by Friday 26 September.

Your audience is waiting. Are you ready? 〰️ The experts at Sony Music and SAE Institute are!

Apply for ADE Lab Incepted

From dream to release in just four days; create an EP on Sony Music with peers. Apply now!

Applications are now open, so make sure to apply before Tuesday 16 September. Selected participants will be notified by Friday 26 September.

Your audience is waiting. Are you ready? 〰️ The experts at Sony Music and SAE Institute are!

Apply for ADE Lab Incepted