Launching Music Tech at ADE Pro: Google DeepMind, SoundCloud & more
ADE Pro is where music’s next decade gets built. Get your ADE Pro Pass now and join us.
ADE Pro Pass
Insider Knowledge with Google DeepMind
Google DeepMind’s Director of Product, Jeff Chang, will explore how AI is shaping music-making, production and performance. Through live demos and example tracks, the session offers an inside look at how musicians at Google DeepMind are developing technology to support creative processes, alongside a preview of what might be possible in the near future.
Insider Knowledge with SoundCloud
The artist-first global music platform empowering independent artists
SoundCloud presents an exclusive session at ADE Pro, spotlighting how the platform is helping artists thrive in today’s digital music landscape. As the world’s largest creator-first platform, SoundCloud has been at the forefront of shaping music culture - from pioneering fan-powered royalties to building innovative tools for discovery and community.
With over 400 million tracks from 40+ million artists across 193 countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and global music trends take shape in real time. Join us for an inside look at how SoundCloud continues to empower artists, tastemakers, and fans to connect and grow through music.
Insider Knowledge with Google DeepMind
Google DeepMind’s Director of Product, Jeff Chang, will explore how AI is shaping music-making, production and performance. Through live demos and example tracks, the session offers an inside look at how musicians at Google DeepMind are developing technology to support creative processes, alongside a preview of what might be possible in the near future.
Insider Knowledge with SoundCloud
The artist-first global music platform empowering independent artists
SoundCloud presents an exclusive session at ADE Pro, spotlighting how the platform is helping artists thrive in today’s digital music landscape. As the world’s largest creator-first platform, SoundCloud has been at the forefront of shaping music culture - from pioneering fan-powered royalties to building innovative tools for discovery and community.
With over 400 million tracks from 40+ million artists across 193 countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and global music trends take shape in real time. Join us for an inside look at how SoundCloud continues to empower artists, tastemakers, and fans to connect and grow through music.
Kosta Elchev | COLORSxSTUDIOS
Kosta Elchev is a true architect of world-class artist partnerships with 15+ years of building brand x artist collaborations. Kosta is the Executive Director for North America & Global Partnerships at COLORSxSTUDIOS, founder of The Department of Culture and Technology, and also represents major artists such as Kaytranada, James Blake, Grimes and Jungle.
In his keynote, he unpacks the long history of artist patronage, from ancient pharaohs to Fortune 500s, offering ADE Pro attendees a compelling framework for building high-impact partnerships that resonate. Find out why major budgets are shifting to artists, and how to make the most of it.
Kosta Elchev x Daouda Leonard
That's not all: together with Daouda Leonard of CreateSafe, Kosta Elchev will also examine how AI and other emerging tools can empower artists to fund, launch, and scale projects without compromising creative vision.
UnitedMasters | Linnea Sundberg
Linnea Sundberg, Vice President of Corporate Development and Head of Partnerships at UnitedMasters, brings her deep expertise in artist services, IP ownership, streaming insights, and strategic growth to the ADE Pro stage. With millions of artists using the game-changing platform, UnitedMasters offers independent artists and labels quality services, distribution and sync opportunities while ensuring creators retain full ownership of their music.
The best from Music x Tech
Brining you the best opportunities and future-proof strategies from Music x Tech: Mark Mulligan, founder and Managing Director of MIDiA Research, will be joining ADE Pro, alongside the founders and CEOs of businesses like MusicInfra, Human Native AI, LANDR and more.
Building Music’s New Infrastructure: Data, Rights, and the AI Supply Chain
- ElevenLabs
Music Product Professional Juliette Rolnick - MusicInfra
CEO Bjorn Lindvall - Human Native AI
CEO James Smith - Beatdapp
Rethinking AI Licensing and Artist Remuneration Models
- Voice-Swap
Co-Founder Michael Pelczynski - LANDR
Founder & CEO Pascal Pilon - AI expert Virginie Berger
Sync's Hi-Tech Future and What It Means for You
- MAIA Universe
CEO & Co-Founder David Wille - Sizzer
Founder Sander van Maarschalkerweerd - Ringo
Co-founder & CEO Marcel Alexander Wiebenga
The best from Music x Tech
Brining you the best opportunities and future-proof strategies from Music x Tech: Mark Mulligan, founder and Managing Director of MIDiA Research, will be joining ADE Pro, alongside the founders and CEOs of businesses like MusicInfra, Human Native AI, LANDR and more.
Building Music’s New Infrastructure: Data, Rights, and the AI Supply Chain
- ElevenLabs
Music Product Professional Juliette Rolnick - MusicInfra
CEO Bjorn Lindvall - Human Native AI
CEO James Smith - Beatdapp
Rethinking AI Licensing and Artist Remuneration Models
- Voice-Swap
Co-Founder Michael Pelczynski - LANDR
Founder & CEO Pascal Pilon - AI expert Virginie Berger
Sync's Hi-Tech Future and What It Means for You
- MAIA Universe
CEO & Co-Founder David Wille - Sizzer
Founder Sander van Maarschalkerweerd - Ringo
Co-founder & CEO Marcel Alexander Wiebenga
ADE Pro Pass
Get the ultimate ADE experience with full conference access, all networking events & hubs, the complete ADE Festival program and much more.
- Valid all five days
- Full access to all conference tracks: ADE Pro, ADE Green, ADE Beats and more
- Join networking events and sessions, plus new matchmaking formats
- Access to all official ADE Business Hubs
- Year round access to ADE Pro's networking platform & database
- Access to the full Festival program with new improved Festival access experience (limited capacity at high-demand venues)
- Access to the Arts & Culture program (limited capacity at high-demand venues)
- Receive the official ADE 2025 Bag