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Bridges for Music riders arrive at the ADE Business Hangout

Wednesday, 13 October 2021
The fifteen cyclists that participated in the ADE Bridges for Music cycle just arrived at the ADE Business Hangout in the heart of the city, after a bike ride of 100+ kilometers around Amsterdam with pit stops at iconic venues. The annual Bridges for Music cycling tour powered by Pioneer DJ raises funds for the Bridges Academy, a creative media school that educates over 150 students on music production, music business, entrepreneurship, mindfulness, and DJ-ing.

Three days ago, Valentino Barrioseta of non-profit organisation Bridges for Music visited the Bridges Academy in Langa Township. The students wished him and his team good luck and said they were rooting for them, as they were set to cycle on the morning of ADE day one around Amsterdam. 'The students were watching us cycle via livestream and were very excited to see people go beyond themselves to achieve their goal', Barrioseta tells us after their arrival. 'They are not the only ones who're happy: it's a great opportunity for people cycling with us to give something back to the community', he adds. 'As well as doing something for their own health, of course. The music business is striving to become a healthier industry, so this initiative goes both ways as to doing something meaningful.'

Barrioseta explains that this year is the fifth time the cyclists raise money for the charity, with the support of ADE and Pioneer DJ. 'Although this year was a smaller version of ADE and the Bridges for Music cycle; to know that people have cleared their schedule to cycle with us and make the effort to go, means a lot.'

Three days ago, Valentino Barrioseta of non-profit organisation Bridges for Music visited the Bridges Academy in Langa Township. The students wished him and his team good luck and said they were rooting for them, as they were set to cycle on the morning of ADE day one around Amsterdam. 'The students were watching us cycle via livestream and were very excited to see people go beyond themselves to achieve their goal', Barrioseta tells us after their arrival. 'They are not the only ones who're happy: it's a great opportunity for people cycling with us to give something back to the community', he adds. 'As well as doing something for their own health, of course. The music business is striving to become a healthier industry, so this initiative goes both ways as to doing something meaningful.'

Barrioseta explains that this year is the fifth time the cyclists raise money for the charity, with the support of ADE and Pioneer DJ. 'Although this year was a smaller version of ADE and the Bridges for Music cycle; to know that people have cleared their schedule to cycle with us and make the effort to go, means a lot.'

Bastiaan Braeken of Armada Music is one of the cyclists who dropped his work and cycled along. 'For me, my hobby and business came together, as I love cycling and had a good time talking to other people in the music industry who do loads of other things. I see it as a social ride; it feels like everybody's here and this is the most important week of the year. The events are not the most important thing for us, ADE is more of a community thing. Back in the day, we were doing actual physical business like buying records and exchanging demos at Amsterdam Dance Event. Now, it's more about just being here and enjoying the week.'

Bastiaan Braeken of Armada Music is one of the cyclists who dropped his work and cycled along. 'For me, my hobby and business came together, as I love cycling and had a good time talking to other people in the music industry who do loads of other things. I see it as a social ride; it feels like everybody's here and this is the most important week of the year. The events are not the most important thing for us, ADE is more of a community thing. Back in the day, we were doing actual physical business like buying records and exchanging demos at Amsterdam Dance Event. Now, it's more about just being here and enjoying the week.'

After the arrival, the riders and other industry professionals came together for some welcome drinks to support the cause of Bridges for Music, with special thanks to Buma.

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