
ADE and Heineken share the recipe for unforgettable nights this October

Rooted in Amsterdam
Heineken has been in business since 1873 and is known for being the most iconic beer in the world. For over a century, they have brought people together, making sure that every gathering is paired with great taste and company. Heineken has also been our trusted partner for years, once more underlining the connection between both cultural brands that are rooted in Amsterdam.
It won’t just be green bottle caps popping off this ADE, as Heineken will be kicking off ADE in style; which will follow on from the success of last year’s unforgettable takeover of The Loft with Barry Can’t Swim. The spirit of competition will also be alive during ADE week, and Heineken are certain to make sure those who win are heavily rewarded.
But more on Heineken's ADE fun is yet to come... So keep an eye out for more!

Rooted in Amsterdam
Heineken has been in business since 1873 and is known for being the most iconic beer in the world. For over a century, they have brought people together, making sure that every gathering is paired with great taste and company. Heineken has also been our trusted partner for years, once more underlining the connection between both cultural brands that are rooted in Amsterdam.
It won’t just be green bottle caps popping off this ADE, as Heineken will be kicking off ADE in style; which will follow on from the success of last year’s unforgettable takeover of The Loft with Barry Can’t Swim. The spirit of competition will also be alive during ADE week, and Heineken are certain to make sure those who win are heavily rewarded.
But more on Heineken's ADE fun is yet to come... So keep an eye out for more!