Believe Presents: A global industry takeover together with TuneCore, All Night Long and b:electronic

Monday, 22 September 2025
Electronic music knows no borders. It moves across continents, digital platforms, and local scenes. At this year’s ADE Business Hangout (hosted at Andaz on ADE Thursday), Believe together with TuneCore, All Night Long and b:electronic invite the global industry to explore how artists, labels and publishers can expand beyond their own backyard.

With the theme 'Global Artist Development: Crossing Borders & Platforms', Believe’s program dives into the strategies shaping tomorrow’s independent success stories. From the rise of the Global South to the next wave of distribution technology, these sessions unpack how electronic music’s global potential translates into real opportunities.

Highlights at ADE Pro include:

The Sound of Local Scenes: From Access to Growing Success

As streaming growth shifts local and emerging markets, the conversation turns from access to monetization. This panel explores how artists and labels can build regionally aligned strategies to drive growth and fiscal value in Africa, LATAM and MENA.

The Playlist Passport: How Music Travels Across Platforms

Discover how music travels across platforms with regional genres breaking into global playlists and how it’s reshaping listening worldwide. Gain expert insights on strategies to maximize impact across local markets around the world.

Beyond the Drop: Building Long Term Success in Electronic Music

This panel explores how a strategy across platforms, territories and formats can fuel sustained growth, not just short-term chart success. From independent labels scaling globally to local artists shaping their own scenes, this panel will help you build a resilient and future-proof path in music.


ADE Lab 〰

Beyond the Upload: TuneCore Independent Artist Playbook

Designed for independent artists, this workshop delivers a practical, step-by-step framework for building a music career that goes beyond simply uploading tracks. Using TuneCore as the launchpad, artists will learn how to plan releases, leverage data, grow audiences and generate revenue from their tracks. An essential roadmap for artists determined to thrive on their own terms.



Learn more about TuneCore/Believe

Highlights at ADE Pro include:

The Sound of Local Scenes: From Access to Growing Success

As streaming growth shifts local and emerging markets, the conversation turns from access to monetization. This panel explores how artists and labels can build regionally aligned strategies to drive growth and fiscal value in Africa, LATAM and MENA.

The Playlist Passport: How Music Travels Across Platforms

Discover how music travels across platforms with regional genres breaking into global playlists and how it’s reshaping listening worldwide. Gain expert insights on strategies to maximize impact across local markets around the world.

Beyond the Drop: Building Long Term Success in Electronic Music

This panel explores how a strategy across platforms, territories and formats can fuel sustained growth, not just short-term chart success. From independent labels scaling globally to local artists shaping their own scenes, this panel will help you build a resilient and future-proof path in music.


ADE Lab 〰

Beyond the Upload: TuneCore Independent Artist Playbook

Designed for independent artists, this workshop delivers a practical, step-by-step framework for building a music career that goes beyond simply uploading tracks. Using TuneCore as the launchpad, artists will learn how to plan releases, leverage data, grow audiences and generate revenue from their tracks. An essential roadmap for artists determined to thrive on their own terms.



Learn more about TuneCore/Believe

Learn more about TuneCore/Believe at ADE Pro and ADE Lab. Join the experts and the global community in October!

ADE Pro Pass

Get the ultimate ADE experience with full conference access, all networking events & hubs, the complete ADE Festival program and much more.

ADE Lab

Kickstart your electronic music career | Four days of masterclasses, studio sessions, demo drops and more. Get the ADE Lab Pass now to join us at our new home at Westergas in October!