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ADE x she.grows Program inspires and encourages the next generation of female music professionals

Thursday, 14 November 2019
The Mini-Mentor Program run by shesaidso.ams, ADE University and ADE Beats successfully established new connections, opportunities and inspiring talks for their mentees.
She.Grows
SHESAIDSO WED P 62 Kwontography ADE 2019 1 of 1

After recent news about The Chainsmokers to take over Ziggo Dome and Pioneer DJ we look back on the inspiring she.grows program.

SHESAIDSO WED P 5 INSTA Kwontography ADE 2019 1 of 1

After recent news about The Chainsmokers to take over Ziggo Dome and Pioneer DJ we look back on the inspiring she.grows program.

She.Grows is an organization that aims to broaden aspirations beyond the traditional roles and is focused to provide a safe and confidential space to help others make positive, informed choices about their careers. Focusing to raise and broaden participants’ career aspirations, negotiate barriers to career progression and the workplace, and equip them with the skills to navigate challenging ideologies and issues of identity and belonging in the working world.

With a total of 15 mentor couples, the ADE x she.grows program established new connections, opportunities and inspiring talks for everyone involved. Amongst the mentors, different countries like US, UK, Sweden, Norway, Germany, France, The Netherlands, and India were represented, presenting a diverse range of experienced professionals, as well as a wide variety of areas of expertise; from Label Management, Artist Management, Bookings, Events, Festivals, Publishing, PR & Marketing, Songwriting and Sound Engineering.

The young professionals between 20 and 28 years old, were teamed up with their own mentor for a period of 5 days to experience the Conference and Festival of ADE together. Kicking things off with an Introduction Breakfast on Wednesday October 16th, all couples were introduced for the first time in real life. Allowing for an opportunity to sit down together and discuss their aims and goals for the upcoming week.

The rest of the conference week, couples were free to plan their own meet-ups and focus on networking, communication and knowledge exchange in the broadest sense possible. Sunday marked the final day of the program, where both mentors and mentees came together at the ADE Hangover location to wrap up what was an inspiring and motivating week for everyone involved. Check out the full video report of this inspiring week below.

“Extremely productive, fun and exciting experience, can’t wait for the next one!” - Meli Rodriguez (Mentee, Costa Rica)

"Great organization with great opportunity to meet new people of different levels, areas and territories!” Thea Nordqvist - Head of Label at Amuse (Mentor, Sweden)


Photo credits: Kwontography

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