ADE Pro: First major themes & big questions defining our scene in 2025
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ADE Pro Pass
Independence | Empowering the Independent Artist & Entrepreneur
The rise of independent artists and labels is signaling a rapid power shift in the music landscape: over half of music consumed on major platforms in 2025 now comes from independent or unsigned artists. Of course, with greater independence outside of the traditional label system comes new challenges and opportunities. How do you thrive as an independent artist or music entrepreneur today?
ADE Pro will connect you to the most important voices leading the discussion through dedicated keynotes, panels and networking focused on independent success.
• What tools, partnerships, and digital resources are essential to thrive, grow a loyal fanbase, and reach your key markets?
• How can independent artists effectively leverage the biggest social and streaming platforms to accelerate their growth and visibility?
• What’s next for new revenue streams, sync licensing, rights management and release strategies outside the major-label system?
Music Tech | The Innovations Driving the Industry Forward
Technology continues to redefine and impact the electronic music landscape at an accelerating pace in how music is created, shared, and monetized. In 2025, artificial intelligence is reshaping all aspects of music’s value chain in profound ways, and machine learning has exploded onto the scene for music professionals.
At ADE Pro, we’re inviting the world’s most game-changing platforms, innovative Music Tech startups, and thought leaders at the intersection of music and tech, to explore the tech trends at the forefront of our industry and ask tough questions about the road ahead.
- AI and machine learning are not going away and are rapidly impacting everything from music creation, curation and consumption. How can artists and pros harness -rather than fear- these new developments?
- Ever-evolving digital platforms and emerging new ones reshape audiences and opportunities. How can you stay ahead by utilizing them all effectively? ADE Pro’s successful Insider Knowledge series hosts key insights from today's digital music ecosystems.
- With tech increasingly empowering artists and independent labels, what new opportunities exist for effective growth of your fan base and finding the perfect audience for your sound?
Music Tech | The Innovations Driving the Industry Forward
Technology continues to redefine and impact the electronic music landscape at an accelerating pace in how music is created, shared, and monetized. In 2025, artificial intelligence is reshaping all aspects of music’s value chain in profound ways, and machine learning has exploded onto the scene for music professionals.
At ADE Pro, we’re inviting the world’s most game-changing platforms, innovative Music Tech startups, and thought leaders at the intersection of music and tech, to explore the tech trends at the forefront of our industry and ask tough questions about the road ahead.
- AI and machine learning are not going away and are rapidly impacting everything from music creation, curation and consumption. How can artists and pros harness -rather than fear- these new developments?
- Ever-evolving digital platforms and emerging new ones reshape audiences and opportunities. How can you stay ahead by utilizing them all effectively? ADE Pro’s successful Insider Knowledge series hosts key insights from today's digital music ecosystems.
- With tech increasingly empowering artists and independent labels, what new opportunities exist for effective growth of your fan base and finding the perfect audience for your sound?
The Future of Live | What does it take to keep live shows alive, thriving and evolving?
After the turmoil of recent years, the live music sector is undergoing a pivotal shift behind the scenes. In 2025, we’re seeing intense pressure on festivals and live events: inflation is changing buying patterns among fans, many live events globally face cancellations, and competition is becoming ever more fierce.
All of this is signaling that the old festival model must adapt or fade. Together with promoters behind world-renowned festivals, club & venue owners, booking agents, industry veterans and innovators, we’re taking a hard look at how concerts, clubs, and festivals can survive and thrive amid new realities.
- How can festival and event organizers survive and thrive in a world of skyrocketing costs, shifting fan behaviors, and fierce competition? Do we move toward smaller, smarter boutique events or find new ways to reinvigorate the big flagship festivals?
- How can independent event brands effectively compete with festival giants backed by large-scale investors who benefit from significantly larger programming and promotion budgets, and powerful market leverage? In an industry where many independents are pressured to either become acquired or face financial uncertainties, how can we set a sustainable course?
- What is behind the success of festivals and events thriving in this landscape? Which elements make you stand out among current audiences and how important is the cultivation of a strong, engaged community to ensure lasting success?
The Future of Live | What does it take to keep live shows alive, thriving and evolving?
After the turmoil of recent years, the live music sector is undergoing a pivotal shift behind the scenes. In 2025, we’re seeing intense pressure on festivals and live events: inflation is changing buying patterns among fans, many live events globally face cancellations, and competition is becoming ever more fierce.
All of this is signaling that the old festival model must adapt or fade. Together with promoters behind world-renowned festivals, club & venue owners, booking agents, industry veterans and innovators, we’re taking a hard look at how concerts, clubs, and festivals can survive and thrive amid new realities.
- How can festival and event organizers survive and thrive in a world of skyrocketing costs, shifting fan behaviors, and fierce competition? Do we move toward smaller, smarter boutique events or find new ways to reinvigorate the big flagship festivals?
- How can independent event brands effectively compete with festival giants backed by large-scale investors who benefit from significantly larger programming and promotion budgets, and powerful market leverage? In an industry where many independents are pressured to either become acquired or face financial uncertainties, how can we set a sustainable course?
- What is behind the success of festivals and events thriving in this landscape? Which elements make you stand out among current audiences and how important is the cultivation of a strong, engaged community to ensure lasting success?