ADE Green 2025: A program with purpose
Following up on recent news, we continue with ADE Green: the conference on sustainability and social change in the music industry. With ADE Green tickets now available, this article offers an insider peek at how topics get picked, who the program is for, and why certain themes are more urgent than ever.
Behind the Program: Curating ADE Green 2025
As ADE Green enters its second decade, the role of the conference has become clearer than ever: not just to inform or inspire, but to connect. The people who gather here each October in Amsterdam come from across the music ecosystem — artists, bookers, brands, production managers, policymakers, and activists. For one day, they step outside the urgency of their day-to-day roles to meet, listen, and imagine what comes next.
Carlijn Lindemulder, Head of Program for ADE Green, has been shaping that one-day journey for years. But how does a program like ADE Green actually come together? What defines it? And what makes it worth showing up for?
Not just for the experts
One of ADE Green's key goals is making sure the sub-conference doesn’t become a space just for the converted. 'We definitely don’t want to be a conference only for pioneers or sustainability managers. You can make a huge difference from any position inside a brand, a music agency, or a production company.'
That means designing a program that’s both deep and wide: from practical tools for event producers to reflective sessions on human rights, culture and ethics. Some talks draw a full house. Others are smaller, quieter, more future-facing. 'Sometimes we program something we know won’t be packed, but it needs to be put on the agenda. And I believe that through this, conversations will grow.'
Not just for the experts
One of ADE Green's key goals is making sure the sub-conference doesn’t become a space just for the converted. 'We definitely don’t want to be a conference only for pioneers or sustainability managers. You can make a huge difference from any position inside a brand, a music agency, or a production company.'
That means designing a program that’s both deep and wide: from practical tools for event producers to reflective sessions on human rights, culture and ethics. Some talks draw a full house. Others are smaller, quieter, more future-facing. 'Sometimes we program something we know won’t be packed, but it needs to be put on the agenda. And I believe that through this, conversations will grow.'
AcCurated balance
Each year, the programming team builds a framework across themes: social and environmental, practical and conceptual, for newcomers and seasoned professionals alike. There’s a conscious balance between urgency and inspiration.
Topics are drawn from both industry insight and broader cultural shifts. The team also consults widely with peers across Europe to make sure the agenda reflects what matters now, asking: is it relevant? Can someone take this into their work? Will it open up something they hadn’t thought of before?
A Place to Meet the Movement
One of the most important roles of ADE Green is community building. The drive to do better can also lead to feeling isolated, and one may be unsure where to begin. That’s why creating a space where people can meet peers, form alliances, and feel part of something larger is so central. You might leave with a notebook full of ideas, or you might leave knowing one new person who helps you build the next thing.
A Place to Meet the Movement
One of the most important roles of ADE Green is community building. The drive to do better can also lead to feeling isolated, and one may be unsure where to begin. That’s why creating a space where people can meet peers, form alliances, and feel part of something larger is so central. You might leave with a notebook full of ideas, or you might leave knowing one new person who helps you build the next thing.
What You’ll Find This Year
While the full program is still under wraps, this year’s edition promises new depth in key areas. From the role of artists in climate storytelling, to how the sector defines and measures impact, to sessions on ethical business choices and collective goal-setting, the focus remains on relevance and application. 'The people in the room have audiences, networks, platforms. If they take something away and act on it, the impact is exponential.'
Your Invitation To ADE Green
If you’ve never been to ADE Green, you’re exactly who it’s for. The program is built to be accessible, layered, and honest — not just informative, but energising.
ADE Green Ticket Sales
Don't miss out on this opportunity to connect with leading minds in sustainability, social change, and the music industry. ADE Green is accessible with the ADE Pro Pass, or with the single-day ADE Green Pass, get yours here.
