Yoeri van Alteren is an entrepreneur with a simple mission - have the Netherlands become the most sustainable country in the world. Yoeri and his team at Club van 30 have contributed to the sustainable business practices for clients ranging from energy, water, waste, nutrition and mobility. Check out their latest projects, like making the Lowlands Festival have as little impact on the environment as possible or rethinking one of Amsterdam’s most popular shopping and entertainment areas as an example of holistic sustainable practices in urban areas. He will discuss his involvement with the Amsterdam Smart City initiative and discuss how advances in technology and saving the environment do not have to be at odds. In the spirit of the ‘Reuse’ theme bring your own coffee cup for refills.