Yasmine Rasool (SA)

I’m a Cultural Advisor with a deep passion for art, music, and film, and I’m proud to be an active part of the cultural scenes in the Riyadh, London, and Los Angeles. My mission is to support and amplify the voices of regional artists on an international stage. Through my creative platform, WAASTAA, I celebrate and champion talent from the Middle East and North Africa, bridging cultures and cultivating creative collaborations.

In addition, I serve as a Senior Programmer at Live Nation, working closely with theatre and live performance, where we bring global acts to diverse audiences and curate experiences that inspire connection.

Over the years, I’ve built an extensive global network of museums, galleries, and film houses, collaborating regularly to connect creatives with meaningful projects worldwide. My focus is on continually broadening my understanding of the cultural landscape, staying attuned to its latest developments, and nurturing a vibrant creative network. I’m a regular attendee at international film festivals, art exhibitions, and tech fairs, always eager to engage in meaningful storytelling and exchange ideas. For me, connecting with people isn’t just a professional endeavor, it’s a passion that drives my work and fuels my creative journey.