Tess Scholten (NL)

Tess Scholten (28) is the co-founder of For You Agency, one of the Netherlands’ first specialized TikTok marketing firms dedicated to Gen Z. Since launching the agency in 2020, she has led a young, dynamic team known for bold, non-cookie-cutter social strategies that helped shape the Dutch TikTok landscape. By 2024, the agency reached $3.2 million in revenue, partnering with leading brands such as Philips, Nivea, Flink and Reebok, and managing a roster of top Dutch creators. As an official TikTok for Business partner, For You Agency delivers full-service solutions from influencer strategy to content production, while their annual For You Academy translates insights from 150+ campaigns into data-driven strategies for brands.

A creator and speaker herself, Tess oversees the agency’s creative processes, from art direction and concept development to production. She is also co-author of Het Perfecte Plaatje, a book on entrepreneurship she wrote with her business partner, and has been nominated for the prestigious Forbes 30 Under 30 Europe list.

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