Sophie Xue ()

At INS Land, China’s leading next-generation entertainment force where music, nightlife, gaming, and culture collide, Sophie oversees international artist bookings, talent management, and music collaborations across INS Land’s network of genre-fluid clubs, livehouses, esports arenas, restaurants, and lifestyle spaces — all designed as immersive playgrounds for urban youth.



Previously a fine artist and entrepreneur with diverse background across entertainment, high fashion, sports, galleries, and auction houses, Sophie has developed a broad perspective at the intersection of art, culture, and entertainment. At INS Land, she supports the creation of experiences that bring together music, gaming, and immersive storytelling, including initiatives such as the partnership with Tomorrowland for its first indoor event in Asia — reflecting the company’s commitment to delivering world-class, next-generation entertainment.