Sophia Yao ()

Sophia Yao is a senior music and entertainment executive with proven expertise in global business development, strategic partnerships, and artist management. She has led major initiatives across media, music, and live entertainment, driving growth for some of the world’s most recognized brands and artists.



In her early career stage, Sophia started with Omnicom Media Group, a Fortune Global 500 company, where she developed regional strategies for leading international retail brands in Asia. She then entered the music industry with Sony Music Asia’s Regional Office, overseeing label development for Columbia, Arista, and UK and dance repertoire across 12 markets.

She went on to serve as Head of Greater China at Liquid State, the joint venture between Tencent and Sony Music, where she spent four years shaping the label’s market position and growth strategy in one of the industry’s most competitive regions.



In 2023, Sophia joined Kreatell International, the global management company of Alan Walker, as Managing Director of Asia, and was subsequently promoted to Chief Commercial Officer. In her current role, she oversees Kreatell’s worldwide commercial and business development, leading strategic growth initiatives, partnerships, and long-term positioning for Alan Walker and the company’s wider portfolio.

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