Through his residency at DDD, which he co-promoted for the last 9 years, Simon has played alongside some of the longest names in the business and it is a testament to both his modesty and his self-belief that though there was usually very little room left for his own billing he neither cried nor asked any of them to shorten their names. Simon's forte is in being able to perfectly judge the pitch of a night then bend it to his own will taking it to profoundly unexpected places and it is this unerring ability which has seen him secure the patronage of the likes of Ralph Lawson, Loco Dice, Simon Baker and Andrew Weatherall.
With Simon at the helm as both resident DJ and co-promoter, DDD fast became one of the most credible and innovative breakthrough nights in the UK picking up nominations for best small club from DJ mag as well constant plaudits from numerous Dance publications and digital press. It is a measure of this success that DDD had a successful 9 year career, no mean feet in these Credit Crunching times!
As the old saying goes one door closes another opens, after spending 9 years of promoting parties Simon has now been snapped up by 2020 Vision boss Ralph Lawson to set up, A&R, and manage their new sub label, as well as using his promotional background to showcase the new talent via label parties around the world and masterminding the London leg of backtobasics!