Sam Potts (GB)

Sam Potts is Co-Managing Director at AWAL, where he leads strategy and commercial partnerships across the company’s global artist services and label business. With a career spanning promotions and digital innovation, Sam has played a key role in shaping AWAL’s artist development strategy and success with artists like Laufey, Jungle, Little Simz, CMAT, DJO, and Wasia Project.

Before joining AWAL, Sam held promotions roles at Sony Music’s Columbia Records and Warner Music. He is also a co-founder of the Young Guns Network, a UK network for young music industry talent, and co-founder of Stow-Ho House, a charity events series that has welcomed renowned international DJs to an intimate social club in Walthamstow, London.