Rob Anderson (GB)

Rob Anderson is a music production and DJ equipment expert with over 20 years of experience across education, artist support, and product development. He currently leads the European Product Planning team at AlphaTheta EMEA Limited, overseeing the development of all hardware and software products across the EMEA region from each of the company’s brands, including Pioneer DJ.

Rob joined what was then Pioneer DJ in 2011, now operating as AlphaTheta, with Pioneer DJ as one of its licensed brands. Since then, he has held roles spanning training, artist relations, and product education. In 2017, he moved into Product Planning, where he now guides product development and strategy from concept to launch – working closely with global R&D teams and maintaining deep engagement with the DJ and producer community.

Rob’s expertise ensures that AlphaTheta remains closely aligned with evolving industry trends and the creative needs of customers. Under his leadership, the team is committed to delivering innovative tools for DJs and music producers.