Phiona Okumu (ZA)

Phiona Okumu, Spotify's Head of Music for Sub-Saharan Africa, has played a crucial role in expanding Spotify's presence across the African continent. She spearheads the music strategy there working with a team of Music Editors and Artist&Label Partners whose efforts have significantly contributed to the growing global influence of African music genres including Afrobeats, Amapiano and Afrohouse.