Natasha Greenhalgh (GB)

Natasha Greenhalgh is the Co-Founder and Creative Director of Nxt Museum, the home for new media art in the Netherlands, uniting her passion for art, technology and sound. Driven by creating new realities, Natasha is obsessed with exploring and prototyping new narratives, creative tools and collaborations.

Having studied at Chelsea Art College, Natasha is trained in Spatial Design & this is what drives Natasha’s interest in how Nxt can most effectively use its dynamic space to communicate its obsession with the future, constantly looking for opportunity & innovation. Natasha is devoted to ensuring Nxt is a place for the many, not just a few, opening up conversations to those who might have previously felt excluded. In addition, Natasha is driving the development of Nxt Lab, an educational space for experimentation, research, development & failure, designed to empower & inspire the pioneers of tomorrow.

Prior to co-founding Nxt Museum, Greenhalgh worked in the UK and the Netherlands for renowned creative agencies & consulted some of the world’s leading fashion brands (Alexander McQueen, Burberry) on driving innovation across brand strategy, store design & visitor experience.