Michel Peek started his career on the business side of music in 2007, working as an artist manager at AT Productions. Michel was amongst other artists responsible for the international management of the Dutch metal band Within Tempation and responsible for the rise of rapper Mr. Polska, who he developed from promising talent to one of the key Dutch rappers to date. Together with Boaz van de Beatz Michel Peek co-founded the label Nouveau Riche Music. An electronic music label which operates on the crossroads of hiphop and dance. After 7 years Michel moved over to MusicAllStars Publishing (Spinnin') and took the role of A&R for about one and a half year and signed various authors, like Cheat Codes and Kriss Kross Amsterdam. Early 2016 Michel decided to become self employed and is now Project Coordinator at the Dutch Trade Organisation for independent labels STOMP and co-ownes the urban label Bravoure Music. Furthermore Michel is a lecturer in Artist Management at the Fontys University of Applied Sciences in Tilburg.