Markus Schwarzer (DE)

Markus Schwarzer is the CEO and co-founder of Cyanite, a company specializing in music AI analysis that empowers music businesses with intuitive search and tagging algorithms. With more than 5 million monthly searches and over 50 million songs tagged, Cyanite supports a global range of use cases from sync and distribution to marketing and A&R.

Before launching Cyanite, Markus founded a record label and supported PR campaigns for artists including Lenny Kravitz, Oasis, and Bonobo in Germany. His drive to build Cyanite grew from a fascination with how music shapes memory and mood—a passion that first sparked Groovecat, the precursor to today’s Cyanite.

An alumnus of the renowned Popakademie Baden-Württemberg, Markus continues to contribute as a guest lecturer and published writer on business model innovation in the music industry.