Kea Kleihauer (DE)

Speaker (Global Manager Culture and Experiential Marketing, Mast-Jägermeister SE)

Kea is global manager culture and experiential marketing at Jägermeister, the renowned herbal liqueur. Having been called a bon vivant already at age 8, she has been infatuated with the thrill of adventure and creativity since a young age, paving her way towards brands engaged in supporting and fostering a creative community. But growing up comes with the realisation that there are many challenges to conquer in cultural societies, even in an industry that is often characterised by buoyancy –with Jägermeister’s “SaveTheNight” Initiative the aspect of social impact plays a major role in the marketeer soul of Kea.

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