Juicy's early life was connected to music. At the age of five she went to dance courses, then piano class in music school and also worked as a news host on a music TV channel while studying journalism at university.
She began her DJ career in 2007 as a resident DJ in fashionable nightclubs like Orangerea Supper Club, Patipa, and Matrix in Ukraine. The following year, she was the headlining act of the Fashion TV tour. Having participated in the DMC World Eliminations in Ukraine and World Technical DJ Championship in Dubai, she was named “Best Female DJ of the Year” at the 2010 ProDJ Awards in Ukraine. In 2011–2012, she had her first international gigs in Europe and Asia as a hip hop and R&B DJ. She opened for Black Eyed Peas, Backstreet Boys, Afrojack, Jay Sean, Skrillex, and others.
She gained huge popularity after posting her first mixing video with four CDJs on her YouTube page, which gained over 8 million views and after releasing her first bootleg remix on Watch Out for This (Bumaye) by Major Lazer, supported by numerous DJs like Calvin Harris, Laidback Luke, Bob Sinclar and others in April 2013. In June 2013, she started a weekly podcast called "JuicyLand", which is broadcast in 11 countries. In September 2013, Juicy M hit Billboard's Next Big Sound chart.
In 2014, she founded her own label, JUMMP Records and released her first single titled "Samurai" together with German producer Ton! Dyson on June 12, which peaked at number 32 on the Beatport chart.