She started working in the music business after graduating with a BA in music production. After years of being creative with producing and writing music, Jennifer fell into the role as a manager after working with different artists, helping them out with the songwriting and later with promo and building a team so they could be discovered.
When Jennifer moved to Bergen, she started her own management and booking company called Jengun. Here she focused on new up and coming artists and consulting other managements and artists as a freelancer. She was later picked to be part of the Music Norway Master class of 2018 and got asked to start at MADE management the same year. Jennifer has since then signed new artists like HAVSUN, Fred Well, SJUR, jens, Sturla and Ur Monarch, while mainly focusing internationally with markeds like UK, Germany and China.