Jace Cohen (US)
Jace Cohen is a talent curator and tour director with over ten years of experience, specializing in electronic music. He is the Talent Director & Creative Director for Vision and Colour Festival (VAC) China. With only two months to market the inaugural event, VAC delivered a sell-out crowd over two days of music headlined by Martin Garrix and Marshmello, immediately making it one of the largest dance music festivals in China.
A second festival;
VAC INFINITY followed shortly with performances from Dimitri Vegas & Like Mike, W&W, KSHMR, Illenium, Yellow Claw and many more. VAC INFINITY was the largest indoor EDM show ever in China. The event also broke the record for the largest ever indoor stage in Asia (at over 650ft long).
VAC continues its expansion in China with multiple festivals planned over the next
Jace is also co-founder of Versa, a US-based music and lifestyle agency specializing
in talent buying, creative strategy, event programming and festival operations.
Before founding Versa, Jace was Senior Talent Buyer at Insomniac Events where he
handled the event programming for a variety of international music festivals,
concerts, cruises, and club shows.
Prior to that he worked at the Live Nation headquarters in Beverly Hills, CA in the Electronic Touring Department where he looked after tours with artists such as Hardwell, Kaskade, Excision, Zedd and others. He has toured for extensively throughout the world with artists such as Dada Life, Foo Fighters, Tommy Trash, Jonas Brothers, Dirty South, Lil Dicky, Keith Urban, Borgeous, Danny Avila, and Deniz Koyu. In conjunction with Insomniac Events, he concepted and produced the annual event Summer Sauce in Los Angeles featuring Alan Walker and friends. For many years he has handled the talent curation for Groove Cruise which has hosted artists such as Above & Beyond, Kaskade, KSHMR,
Dimitri Vegas & Like Mike, Deadmau5, and many more.
Jace was born and raised in Philadelphia, PA and started working in music at the age
of 16. He’s currently learning Mandarin and also has a Guinness World Record for
the largest pillow fight in history.