Haneen Abdulaziz (SA)

Haneen Abdulaziz is a brand and cultural strategist with over four years at MDLBEAST, the region’s leading music & entertainment platform. Previously the Social Media Lead, she built MDLBEAST’s digital presence and global community, shaping the voice of flagship events like Soundstorm and Balad Beast.
Now serving as Brand Manager, Haneen focuses on attracting international travelers and positioning Saudi Arabia as a must-visit destination for music-driven cultural experiences. By connecting tourism, entertainment, and creative storytelling, she works to inspire global audiences to discover Saudi through the lens of its festivals, culture, and community.

Passionate about cultural exchange and creative economy growth, Haneen continues to champion Saudi Arabia’s rise as a global hub for music, lifestyle, and tourism.