Franz Hilberath (US)

Franz Hilberath is a visionary strategist and storyteller in the music industry, known for building narratives that elevate artists, brands, and events into cultural moments. His career began in journalism, contributing to outlets like Creative Loafing, USA Today, EDM.com, and Marquee Magazine, before founding MP3 MAG - a print/online publication featuring interviews with pioneers such as ODESZA, Lee “Scratch” Perry, Marc Rebillet, and RÜFÜS DU SOL.

In 2019, Franz transitioned into PR and brand strategy, amplifying voices across electronic music with an approach that blends press, storytelling, and long-term brand management. Through MP3 PR, he has represented global icons and festival mainstays including DJ Snake, Alison Wonderland, Excision, Zeds Dead, GRiZ, Claude VonStroke, and many more. His campaigns span labels like Deadbeats, Altered States, Memory Palace, and Monstercat, with standout projects such as Eprom’s Syntheism, PEEKABOO’s Eyes Wide Open, and DJ Diesel’s debut dubstep LP Gorilla Warfare.

Franz’s work has been featured in Rolling Stone, Yahoo, Variety, and Billboard, helping shape narratives for high-profile collaborations including Skrillex and Flowdan’s “BADDERS,” and Hamdi’s U.S. debut EP and tour. At MP3 PR, he and his team provide services that support artists without management, or work alongside managers and labels to fill gaps in knowledge, skill, and service - covering PR, content/social media strategy, sponsorships, and brand building.

Beyond PR, Franz champions holistic artist management at Kompass Music Group, guiding artists like Detox Unit, Cool Customer, Meduso, and MLOTIK with an emphasis on creativity, inclusivity, and mental well-being. As the head of operations at MP3 MAG, he continues to shape the conversation around North America’s music festival culture. His philosophy — “If I can, I have to” — reflects a commitment to authenticity and purpose, ensuring his work consistently pushes the boundaries of modern PR, brand development, and cultural storytelling.