Frank Janssen has worked in various disciplines in the music industry. Starting at the record store and local radio station, moving on to become a music journalist to eventually become editor-in-chief of the trade publication Entertainment Business. After his period as marketing manager at Sony Music, he started his own communication company and became teacher entertainment marketing at the Hogeschool Utrecht. In 2007 he returns to Entertainment Business and starts with the new trade publication EB Live for the live entertainment industry. At the beginning of 2014, Janssen makes his transfer to the authors rights association Buma/Stemra to become Head of Communications & PR until the end of 2017. In 2018, he and two partners start the content marketing agency Striped Elephant, which works for various clients in and outside the entertainment industry.