Focus... (US)

Focus... is known as a forerunner and pioneering voice in hip-hop culture since the late 90s. Focus..., aka Bernard Edwards Jr., is a Los Angeles-based, 5× Grammy Award-winning music producer.

Focus...'s career has been instrumental in shaping the sound of music culture internationally across many different genres. As the son of Bernard Edwards, legendary bassist and founding member of the hit-making 70s disco band Chic, his intrinsic aptitude for producing great music was apparent as a young child. The foundation of his musical leanings can be attributed to his strong desire to create songs as well as to watching the rise and success of his father’s career.

Focus...'s creative production skills were first recognized by the legendary Dr. Dre, who signed him as a staff producer for Aftermath Entertainment. Focus...'s contribution to Aftermath began in 2001 and continues to the present day. He is a key contributor to the sound, production, and team at Aftermath Entertainment.

With an ongoing career filled with multiple multi-platinum selling albums, there is growing demand for the depth of knowledge and experience he has amassed in his 30+ years in the music industry. Focus...'s many titles include: multi-genre music producer, engineer, vocal production, artist development, executive production, mixing, visual branding, keynote speaker, educator, and coach.

Over the course of his career, he has produced for the music industry’s most notable artists including Dr. Dre, Beyoncé, Eminem, Kendrick Lamar, Anderson .Paak, The Game, Snoop Dogg, Christina Aguilera, Jennifer Lopez, 50 Cent, Busta Rhymes, Pink, NSYNC, and many more.

Today, Focus... can be found behind the boards crafting the future of sound, as well as paving the way for the next generation of musicians and artists through training and education.