Chadi Abdo (KR)
Chadi brings the beat to the beer brands as the marketing director at Heineken Korea – subsidiary of Heineken International. He is responsible for the company’s commercial strategy, launching brands, building existing ones and finding opportunities to connect with more consumers every day. During his years in Korea, Chadi also led the growth of Heineken into Korea’s #1 music brand with a full music strategy encompassing owned and sponsored music festivals. He also took these festivals from the stages to the people’s daily lives, phones and earphones with partnerships with music streaming platforms, and to the bars and homes with nationwide promotions. Including his most recent experience, Chadi led sales and marketing teams over 4 countries and 3 continents, adapting global strategies to local brands, and translating the marketing campaigns into sales and tangible business results.