Bomo Piri (GB)

Bomo Piri is Vice President of Brand at Native Instruments, where he is shaping how stories of music and technology are told. Named one of Marketing Week’s Future Marketing Leaders 2024, he is recognised for transforming brands through music, culture, and community.

At NI, Bomo is working on re-energising brand lines like Traktor and has led partnerships with Kevin Saunderson, Jacob Collier, Tems, and Mustard. His focus is on storytelling that brings music communities together, from underground DJs to global stages, and positions Native Instruments at the centre of electronic music culture.

Previously at YouTube, he built creator-first programs that showed brands how to harness the power of artists and influencers through unique collaborations. At Google’s Jigsaw, his work on digital rights and online safety earned a Webby Award and recognition in Fast Company’s World Changing Ideas.

With a career spanning London, Lagos, Sydney, and New York, Bomo brings a global perspective to brand building, using music as the foundation for creativity, connection, and cultural influence.