Ayudita Hariadi ()

Ayu Anindita—better known in the industry as Ayudita Hariadi—is the powerhouse behind some of Indonesia’s biggest music festivals. As Head of Talent Bookers at Ismaya Group, she curates the star-studded lineups for Djakarta Warehouse Project and We The Fest. Starting her journey in 2010 handling marketing and promotions for iconic Jakarta clubs like Dragonfly and Blowfish, Ayudita has grown into one of the country’s key tastemakers. Beyond booking international stars, she’s on a mission to push Indonesian talent onto the global stage—including managing one of the nation’s rising DJs, Whisnu Santika.