Andrea Faroppa (UY)

Andrea Faroppa is Head of Sónar+D and Responsible of Strategic Projects at Sónar. With degrees in Cultural Management & Creative Economics (Uruguay) and Communication & Cultural Industries (Barcelona), she has worked internationally across Uruguay, the UK, the US, and Spain in music innovation events, and cultural programming.

Since 2016, she has been part of Sónar+D, the innovation program of Sónar Festival — a global meeting point for artists, technologists, and researchers exploring creativity, technology, and future culture. For more than a decade, Sónar+D has been a pioneer in showing the relationship between AI and music, analysing the impact of creativity and arts in innovation and industry models and how the intersection of technology and creativity is reshaping not only the cultural sector but wider industries.