Dr. Alexander Genevsky (US)

Dr. Genevsky is an Associate Professor of Marketing and Consumer Neuroscience at the Rotterdam School of Management, Erasmus University. He received his Ph.D. in Psychology from Stanford University and B.A. in Computer Science from Binghamton University. In his research, Dr. Genevsky explores the social and emotional influences that shape consumer preferences and decisions. He applies a multi-methodological approach including neuroimaging, laboratory experiments, and market-level data analysis. Dr. Genevsky focuses on how we can use hidden information in the brain to more accurately predict market-level preferences and behavior in the real world.