Amsterdam Dance Event (ADE) is the most upfront, influential and educational gathering for electronic music and its industry. With its conference, festival and educational breeding ground, ADE is able to create not only the biggest yearly industry tent-pole moment, but also a solid foundation for future generations of electronic music professionals. The event attracts a total of more than 1,000 events in nearly 200 locations across its multidisciplinary program; for five days and nights, the city of Amsterdam truly breathes electronic music.
ADE acknowledges that its platform is a powerful medium that not only reflects and showcases global developments in electronic music, but also contributes to the perception and position of global dance culture today. ADE started in 1996, when dance music went global. Dance music itself, however, originated as a way of protest the mainstream, social injustice and oppression, and a space to celebrate black, queer and trans culture. Since the 1990s, dance has transcended into a variety of musical genres and subcultures ranging from the experimental leftfield to the commercial mainstream, and to this day it continues to be a powerful way to express, protest, celebrate and unite.
ADE aims to provide an equal platform for all electronic music that supports this cultural significance and amplifies the voices of artistic expression, those who fight injustice, unheard talents, and dance lovers alike. ADE celebrates the diversity of dance culture and its professionals, artists and fans in our conference, festival and educational activities.
ADE's conference program is the ultimate business and inspiration platform for the global electronic music industry, featuring dedicated programming for music professionals, aspiring DJs/producers and musicians, tech start-ups, brand- and marketing managers and much more.
ADE's festival program covers the whole spectrum of electronic subgenres, with over 2,500 artists performing in 140 of Amsterdam's finest music and nightlife spaces. In 2019, the festival attracted 400,000 visitors spread out over almost 200 venues.
The daytime program provides entertainment, engagement and plenty of surprises for the legions of electronic music fans visiting Amsterdam for ADE and features a wealth of dance music-related exhibitions, films, documentaries, DJ showcases, gear master classes and artist MusicTalks, taking place across Amsterdam's five main districts, utilising historical locations and unique venues across the city.