Rees is a Creative Planner at FRUKT, working across the planning and creative departments performing a variety of tasks from audience segmentation to the development of brand strategies, communications plans and platform guidelines. He also leads on new business pitches and FRUKT’s marketing outreach. Prior to joining FRUKT Rees worked at Live Nation where he was responsible for the brand positioning, campaign planning and customer experience across the festival portfolio; Wireless, Download, Electric Daisy Carnival, Calling and Bluesfest. He also oversaw the insight, strategic and creative responses to commercial partnership and brand activation briefs, as well as campaign planning for key Live Nation touring artists including Jay Z, Drake, Rihanna, Fleetwood Mac, Katy Perry, Justin Timberlake and Michael Buble. He’s is guest lecturer at Bournemouth University around the topic of brands and experiential activations, and is also a mentor at Spark & Mettle, Future Rising and The School of Communication Arts.