Dusko Justic (GB)

Senior Vice President, International Strategic Market Development, Latin-Iberia, Sony Music Entertainment.

In his ever expanding search to connect music, culture and sports, Dusko leads the artist development and marketing strategies for Sony's Latin-Iberian artists; developing their profiles across non-Spanish speaking territories of Europe, Canada, and Asia-Pacific. A London-based, forward-thinking executive who thrives on the intersections of music, service and creativity. His position takes him to all corners of the world, having built the profiles of recording artists on a global level over the past 20 years.

As an executive in the entertainment business over the past two decades, Dusko has helped artists such as Rosalía, Shakira, Enrique Iglesias, Rauw Alejandro, Jennifer Lopez, Maluma, Camilo, DENNIS, and Nicky Jam build out their brands to reach fans and consumers on a global scale. Dusko's passion for supporting the artists stems from a lifelong love of music, beginning his career as a DJ and promoter in the New York City club scene; thus leading to launching Latin Electronic label Orianna Music.

In addition to having a knack for signing, developing and marketing international talent, Dusko embraces the marriage of music and sports having worked on campaigns for FIFA World Cup, Olympics, and premier European football clubs.