Allan Hardenberg (NL)

Allan Hardenberg, director and co-founder of ALDA, has been a key player in the international events industry for decades. What started for Allan with organizing its own parties in an old warehouse has now grown into an international powerhouse in event production, promotion and concept development. Operating from offices in Los Angeles, Hong Kong, Cologne, Bucharest, Pula, Zagreb and Amsterdam, with a total of no fewer than 1500 events, organized in 61 different countries. Over the years ALDA has diversified their portfolio from mainly dance music into new genres, including Latin with Pal Mundo Festival and hip-hop with OH MY! Festival. Aside from diversifying in musical genres, ALDA is also looking at new frontiers geographically, taking part in the growing festival scene in Eastern Europe with one of Romania’s biggest dance festival’s SAGA. Part of ALDA’s image is their partnership with Insomniac, one of the USA’s biggest players in the event scene. Together ALDA and Insomniac are catering to an enormous global audience, presenting top of the line events on multiple continents. Such as AMF, Armin van Buuren’s This Is Me, Secret Project Festival, Reinier Zonneveld’s LiveNOW, A Day At The Park and The Flying Dutch, to name a few.