Is it any wonder that Alix Alvarez’s music is held in such high regard when we consider that the New Yorker learned his trade under the watchful eyes and ears of many of house music’s true visionaries? Alix was conditioned to be a musical mastermind at an early age.
Growing up in the Bronx, Alix began his musical journey on the turntables at the age of 12 mixing house music’s famed “Bango” by Todd Terry to cutting up hip hop tracks by Big Daddy Kane and DJ Premier. During his youth New York City was the heartbeat of house music. Underground institutions such as Timmy Regisford’s “Shelter” and “Little” Louie Vega’s “Dance Ritual” served as early parts of Alix’s education in house music and ignited a passion for music production which led him to attend the Institute of Audio Research in Manhattan. Soon after graduating Alix was given an opportunity that lead him to be an assistant engineer at MAW (Masters At Work) studios owned by “Little” Louie Vega and Kenny “Dope” Gonzales. It was his experience and training at MAW studios that helped him develop his engineering skills as he was beginning to produce and write his own deep house gems. Over the next few years Alix found himself as an integral part of the New York house music scene meshing with receptive players in the industry, such as Sandy Rivera (Kings of Tomorrow) & Osunlade (Yoruba Records) who both served as mentors to him.
While working at MAW studios Alix befriended Mr. V, a lower east side local who was also a young budding DJ and worked for the label portion of Masters At Work, MAW Records. The collaboration between Mr.V and Alix was a no-brainer with their complimentary styles in music. Already having a fresh name, artwork to brand themselves and connections to music heads world-wide, the duo launched their now internationally recognized record label, Sole Channel Music. After 8 years of co-owning and operating the label with much success Alix departed from SOLE Channel in order to focus on solo projects and his travels djing around the globe.