Faces Behind the Team - A Cloud 9 Music Casestudy

Coen Tegelberg (Creative Manager, Cloud 9 Music), Marc Zwart (Head of Creative, Cloud 9 Music), Mattijs van Welzenis (Head of Recordings, Cloud 9 Music), Sophie Paasse (Sr. Product Manager, Cloud 9 Music), Ronald Visser (Head of Publishing, Cloud 9 Music), Milan van Houten (Creative Manager, Cloud 9 Music)

You're an artist, you feel ready to start navigating the world of publishing your music, and make it available for anyone to stream, buy, and experience your work. There are a lot of ways to do so independently these days, but who should you surround yourself with if you do decide to create a team that can help you out with their expertises?

This session offers a clear overview of the diverse roles and responsibilities within a label and publishing company you could eventually sign your work with. By giving you an insight to their organization, Cloud 9 will provide you with knowledge on the essential aspects of navigating the music industry, including understanding the key individuals you could collaborate with to promote their music globally. Discover the people behind the scenes, and get a clearer picture of how the music distribution process unfolds. Join us to demystify the world of music labels and publishing, and learn how to effectively launch your music career!

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.