Will Page (GB)

Director of Economics at Spotify, th​e​ digital music service. He was previously the Chief Economist at PRS for Music. There he published pioneering work on the Long Tail, the broader value of the music industry and Radiohead's In Rainbows – where he famously asked if legal free could compete with illegal free. Since joining Spotify, he has presented new insights on Spotify's success in The Netherlands and its impact on music piracy, revealed how hits happen in a digital age and demonstrated the long tail effect on both downloads and streaming. His work has been covered in the Financial Times, The Economist and all major broadsheets and blogs. To date, Spotify has launched in 5​7​​ markets around the world, and recently announced ​40​ million active users and over ​10​ million paying subscribers.