Lauren Wirtzer-Seawood (US)
Lauren Wirtzer-Seawood is SoundCloud’s Chief Content and Marketing Officer, where she oversees artist and label relations, advertising and brand partnerships, brand marketing, growth marketing, product marketing, editorial programming, creative, and communications.
Most recently, Wirtzer-Seawood served as President of UnitedMasters, an independent music distribution startup launched in 2017 providing premium music distribution services and artist business opportunities. At UnitedMasters, Wirtzer-Seawood led a team of creative, music, and tech professionals building an industry alternative for independent artists that amassed over 1 Million users during her time with the company, launched an unprecedented product integration and partnership with TikTok, and recently landed a $50m Series B investment led by Apple.
Prior to UnitedMasters, Wirtzer-Seawood was the Head of Music Partnerships at Instagram, overseeing efforts to connect artists with Instagram’s 1 Billion-plus global community. Wirtzer-Seawood led a team responsible for enabling artists across every genre to connect directly with their fans via Instagram’s suite of tools. Under her leadership the team ignitined headline-making initiatives for artists such as Ariana Grande, Rihanna, Taylor Swift, and Lady Gaga. Wirtzer-Seawood also served as the Head of Digital at Beyoncé’s entertainment and management company, Parkwood Entertainment, where she was instrumental in the widely acclaimed, and first-of-its-kind surprise launch of the singer’s self-titled visual album which set the standard for surprise releases. Prior to Parkwood Entertainment, Wirtzer-Seawood held positions at Zynga and Def Jam Enterprise.
A 20-year music industry veteran, Lauren Wirtzer-Seawood serves as the Chair of the board of the Music Business Association (MusicBiz).