Jason Fulton (GB)

London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 11 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Rihanna’s FENTY brand, Huawei and Carhartt Workwear. Before starting the agency, he worked as a 3D designer, did sales and marketing for Diesel UK and was the Consumer Culture and Innovation director at Nike EMEA.

Jason has always been a disrupter with the need to make decisions with intuition, informed by people; Both as an intrepreneur, bringing disruptive tendencies into a brand, or the entrepreneur with intimate knowledge of the brand’s needs and the audience’s desires. He has never believed in linear paths to any destination. It is his philosophy that all experiences — no matter how serendipitous and seemingly irrelevant — all add up to taking people off the path they were destined for. This was his reason for starting This Memento; To create close relationships with people, bring diversity, and share his minority experience.